Flow Marketing Book
The Flow Marketing Book is part of the Flow Asthma Campaign which I did for university. The book introduces the Flow inhaler and markets it in a way to make it look unique and trendy. It also shows the variety of the different inhaler colours that are available which helps the inhaler become a personal item towards the user. It also introduces the Flow Asthma app, where a user can purchase the item. A customer is only able to buy the Flow Inhaler body and not the inhaler medication capsule. This is for safety reasons and inhaler medication capsules are only to be bought from pharmacies when prescribed by doctors. This marketing book will be posted through to houses to get the message across. Also, it will be able to be picked up from pharmacies and supermarkets for customers to take away for them and look through. This will spread the message across of the Flow Inhaler.