This project was done for my final university project for the end of second year. The brief was to brand the millennial generation. As the generation is very broad I had to make a identity which would fit more or less every category of the millennials. The main categories were Millennials Business, Millennials Sport, Millennials Gamer, Millennials Arts, Millennials Skate, and Millennials Design. Each category was seen a sub-brand and had identity which was formed from the main Millennial brand identity.